Integrative Content Director

About

I’m an Integrated Content Director for both major and growing brands.

My 15+ years of experience has included campaigns for both leading and growing brands including Apple, TD Ameritrade, Cox Communications, Playboy, Smuckers, Warby Parker, Gundry MD, Dollar Shave Club, Fablectics, 20th Century Fox, and more.

My passion is working with creative minds to develop messaging that is powerful and impactful. I work to fuse together my knowledge of today’s rapidly changing marketplace and sound marketing/advertising principles to help brands best reach their intended audience.

Core Competencies

– Content Director
– Landing Page Strategy & Content Development
– Digital Sales Funnel Optimization
– Advertorials/Sponsored Content
– Blog Direction & Content
– Writing Team Management/Mentoring Young Writers
– Ghost Writing

Graduated with a BA in Journalism from University of Southern California (USC) in 1999 and MA in English from La Sierra University in 2002.

In my spare time, I enjoy outdoor activities such as hiking, cycling, body surfing, softball, golf and more.

I’m also the founder of www.ProjectBEBold.com¬†and a TEDx speaker.